Bodegas De Alberto has decided to join the 'Every Drop Counts' campaign, a global movement to support the wine sector in the face of the growing threats it faces. This effort is aimed at defending responsible wine consumption and countering the negative impact of an anti-alcohol movement that is putting the viability of the wine sector at risk.
Moderate and responsible wine consumption, which is part of a healthy and balanced lifestyle, is currently stigmatised. This is due to the dissemination of incomplete or biased scientific data and arguments that have led to the implementation of increasingly restrictive regulations at a global level, such as advertising bans, stricter tax policies and the inclusion of health warnings on wine bottle labels.
For more than 350 years, Bodegas De Alberto has been faithful to the preservation of the winemaking tradition, keeping alive a legacy that is reflected in each of its bottles. Products such as Golden -a unique wine that maintains the spirit of the soleras of the region-, its iconic demijohns, and the winery underground, allowing them to tell the story of their wines through generations.
“At Bodegas De Alberto, each bottle tells the story of a passionate team of people who dedicate their efforts to preserving the authenticity and quality of the wine. We know that wine is more than a drink: it is a symbol of our cultural identity, which deserves to be defended and valued.”, highlighted Carmen San Martín, CEO of the Winery.
With this adhesion, Bodegas De Alberto reaffirms its commitment to wine culture and its contribution to the development of rural communities and the sustainability of the sector. The signing of the Declaration is a significant step towards ensuring that wine continues to be a symbol of coexistence, shared enjoyment and cultural heritage.
