Bodegas De Alberto has presented the official playlist of its new wine, De Alberto Sauvignon Blanc, the result of an innovative collaborative initiative carried out during the last harvest. This playlist, already available on Spotify, captures the essence of wine through songs suggested by the winery's own visitors, who participated in a unique immersive experience.
An immersive experience: the Sound Tastings
The De Alberto Sauvignon Blanc playlist is the result of the III edition of the Sound Tastings, an activity that Bodegas De Alberto developed during the grape harvest, designed to offer visitors a complete sensory experience. In this edition, those attending the guided tours had the opportunity to learn in depth about the history of the winery and the winemaking process through the “Inhabited Memory”.
At the end of the tour, participants enjoyed a special tasting of the new De Alberto Sauvignon Blanc wine. On this occasion, in addition to tasting the wine, they were invited to suggest songs that, in their opinion, reflected the personality and sensations evoked by this fresh and vibrant wine.
A collaborative soundtrack
At the end of the visiting season, Bodegas De Alberto compiled all the songs suggested by its visitors and created an official playlist on Spotify. The result is a unique soundtrack, in which each song reflects the emotional connection that the participants established with Sauvignon Blanc.
The playlist is available at the following link: Playlist Sauvignon Blanc by Bodegas De Alberto, so that everyone can enjoy it and experience the pairing of music and wine from home.
Another step towards innovation in wine tourism
With the creation of the De Alberto Sauvignon Blanc playlist, Bodegas De Alberto reinforces its commitment to offering innovative and original experiences to its visitors. The winery reaffirms its commitment to generating authentic links between its wines and music lovers, inviting them to take an active part in the creative process.
The De Alberto Sauvignon Blanc playlist showcases how wine and music can come together to create something special and memorable, giving participants the opportunity to co-create a soundtrack that captures the essence of the latest vintage.
